24 Aug E-Nam Vs Traditional Marketing
कृषि उत्पादों की बिक्री के लिए डिजिटल बनाम पारंपरिक मंडी The e-National Agriculture Market (e-NAM) stands as a comprehensive electronic trading platform spanning India, uniting Agricultural Produce Market Committees (APMC) Mandis to create a cohesive national market for agricultural goods. Initiated by the Prime Minister of India in April 2016, the e-NAM project operates through an online portal seamlessly linked to state Mandis, with participating states offering the requisite software (including a Website and Mobile Application) for e-NAM at no cost. In contrast, traditional marketing has long been a cornerstone of businesses' promotional strategies, leveraging offline channels to connect and engage with target audiences. e-NAM has achieved remarkable milestones: Over 1.75 crore farmers and 2.43...