24 Aug E-Nam Vs Traditional Marketing
कृषि उत्पादों की बिक्री के लिए डिजिटल बनाम पारंपरिक मंडी The e-National Agriculture Market (e-NAM) stands as a comprehensive electronic trading platform spanning India, uniting Agricultural Produce Market Committees (APMC) Mandis to create a cohesive national market for agricultural goods. Initiated by the Prime Minister of India in April 2016, the e-NAM project operates through an online portal seamlessly linked to state Mandis, with participating states offering the requisite software (including a Website and Mobile Application) for e-NAM at no cost. In contrast, traditional marketing has long been a cornerstone of businesses' promotional strategies, leveraging offline channels to connect and engage with target audiences. e-NAM has achieved remarkable milestones: Over 1.75 crore farmers and 2.43 lakh traders registered on the platform by March 31, 2023. Additionally, 2,575 Farmer Producer Organizations (FPOs) joined the e-NAM platform. Notably, trading activities worth ₹2.50 lakh crore were conducted on the e-NAM platform. As of March 16, 2023, the platform successfully integrated 1,361 mandis from 23 States and 4 Union Territories. The Electronic National Agriculture Market (e-NAM) initiative received the Platinum Award in the Digital Empowerment of Citizens category at the Digital India Award 2022. e-NAM offers multifaceted advantages, benefiting farmers, Mandis, and other stakeholders: Enhanced opportunities for selling products, fostering fair market competition. Access for farmers to the national market, with prices determined by product quality. Improved...